MyDNZ
mydnz.com

Notes from someone running real online businesses.

A working notebook on online business — tools, experiments, and what’s actually paying.

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Compounding Quiet Wins: The Portfolio Strategy

The philosophical core of the MyDNZ operation. Why multiple small streams of income provide more security than a single 'home run'

Offer Network Assessment: Net-30 Reliability and Scrub Rates

A review of performance and payment reliability across three major affiliate networks. Analyzing scrub rates and the impact of delayed net-3

The Article That Ranked Because I Forgot It

A case study on accidental SEO success. How a low-effort post from 2025 became a top traffic driver and what it teaches about keyword diffic

Quarterly Tool Stack Audit: Pruning Redundant SaaS

A clinical look at the current portfolio tool stack. Identifying overlaps in automation and CRM features to reduce monthly burn without impa

Boring SaaS Subscriptions I Keep Paying For

A review of the 'invisible' tools that form the backbone of the portfolio. Why stability and uptime often beat new features in lon

Newsletter Growth Math at Small Scale

Breaking down the unit economics of a 5,000-subscriber newsletter. Why 'small and focused' often outperforms 'large and broad

Experiment: Scaling a $2k/mo Offer to $5k

A tactical review of an attempt to double the volume of a successful insurance offer. Analyzing the diminishing returns of aggressive bid in

Two-Year Performance Report: Legacy Autoresponder Sequence

Analyzing the long-term ROI of a 24-month automated email sequence. Tracking decay rates and the compounding value of a 'boring' a

Channel test: Tier 2 search traffic to high-payout insurance offers

Evaluating the feasibility of driving Tier 2 search engine traffic to high-ticket insurance affiliate offers. Data-driven observations on co

Topic areas

The five lanes the notes mostly land in.

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Channel Tests

Specific tests across paid traffic, SEO, email, and short-form video. What I spent, what came back, what I’d change.

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Tool Stack Notes

What I’m currently paying for, what I cancelled, what I’d use if I were starting over today.

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Offer Selection

Why I’m promoting what I’m promoting. Network choices, payout math, churn risk, and what looked good but I passed on.

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Solo Operations

Working alone — how I structure my week, what I outsource, how I handle the loneliness/boredom problem of a one-person business.

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Quiet Wins

The boring posts: the autoresponder that works after 2 years, the article that ranks because I forgot to delete it, the newsletter that just keeps growing.

2020
Started taking notes
6
Active projects
$0
Courses sold
Quiet
Compounding

About MyDNZ

MyDNZ is a working notebook — short posts on the online businesses, tools, and experiments I’m currently running. Not a course. Not a coaching funnel. Just notes.

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