Standardizing Solo Operator Weekly Review Process
A breakdown of the 90-minute weekly review process used to manage a multi-site portfolio. Focus on tracking, offer health, and technical debt management.
Standardizing Solo Operator Weekly Review Process
In a solo operation, it is easy to spend 40 hours a week “working” without actually moving the needle. I have standardized a 90-minute Weekly Review process, performed every Sunday evening, to ensure the portfolio remains healthy and focused.
The 90-Minute Structure
The review is divided into three 30-minute blocks. This prevents deep-diving into a single problem and losing the big-picture view.
- Block 1: Revenue and Offer Health (0-30 min)
- Block 2: Traffic and Channel Performance (30-60 min)
- Block 3: Technical Debt and Maintenance (60-90 min)
Block 1: Revenue and Offer Health
I pull the revenue numbers for every active offer across all networks. I don’t care about “projected” revenue; I only look at confirmed earnings and effective payout (after scrubs).
Key Question: Did any offer drop below the “Break-Even + 20%” threshold? If yes, the offer is flagged for replacement or traffic adjustment in the coming week.
Block 2: Traffic and Channel Performance
I review the CPC (Cost Per Click) and CTR (Click-Through Rate) for all active campaigns (Search, Meta, TikTok). I compare these to the previous week’s rolling average.
Action: If CPC has increased by more than 15% without a corresponding increase in conversion, the creative is paused and a new test is scheduled.
I also check “Articles Ranked by Accident.” These are the quiet wins—posts that started receiving organic traffic for keywords I wasn’t specifically targeting. These are noted for “Content Expansion” (Block 3).
Block 3: Technical Debt and Maintenance
This is the boring part that everyone skips. I check: - SSL expiration dates (automated, but I verify). - Broken links (via a simple Python script). - Load times for the top 5 landing pages. - Autoresponder health (are emails actually being delivered?).
If an article from Block 2 is showing organic promise, I spend 10 minutes adding two more H2 sections and an internal link to a relevant offer. This is how I compound “quiet wins.”
The Output: The Monday Task List
The review ends with a simple Markdown list of 3-5 high-priority tasks for Monday morning. Example from this week: - Replace Offer X on Site A with Offer Y. - Test new headline for Campaign Z. - Update “Accidental Ranker” post on Site B.
No “strategy” is allowed after 90 minutes. You either have the data to make a decision, or you need to wait another week for more data.